Independents Urged to Embrace Social Networks

Independents Urged to Embrace Social Networks

LAS VEGAS — Independent retailers need to use Facebook, Twitter and other social networks to reach their customers and interact with them, a panel of retailers told the annual convention of the National Grocers Association here last week.

“It’s evident these networks are top-of-mind for consumers,” Carlos Smith, president of Bodega Latina Corp., Los Angeles, said. “The landscape is still relatively new, but the larger chains are already way ahead of us, so w

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