The campaign, which seeks to raise funds and awareness for wounded service members, has already signed on more than 30 consumer goods brands, Acosta said. Other retailers and brands are expected to join in the campaign, which runs Sept. 11 through Nov. 11.
Participating brands will offer downloadable coupons in a freestanding insert to be circulated to 53 million households nationwide in Sunday, Nov. 3, newspapers. Coupons will also be available via the SmartSource Xpress application. A special Facebook application will be available for the duration of the campaign, which will allow consumers to interact with participating brands and retailers, download recipes and coupons, learn more about Wounded Warriors’ personal stories, and more.
“In recognition of Memorial Day and National Military Appreciation Month, we are proud to announce our continued support of our servicemen and women through the 2013 Believe in Heroes campaign,” said Robert Hill, president and chief executive officer, Acosta. “Acosta’s broad reach and expertise, combined with our depth of coverage at grocery retailers nationwide, has made it possible to assemble the nation’s leading brands and retailers into a coordinated effort to benefit this important cause, and along with WWP, we thank them for their participation.”
Believe in Heroes was created in 2010 by Acosta to raise funds for WWP and to make a positive impact on the new generation of injured service members. To learn more about the WWP Believe in Heroes campaign, visit WWPbelieve.org.
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