'Believe In Heroes' Grows and Evolves

'Believe In Heroes' Grows and Evolves

"We are up to about $10 million that we anticipate we will have raised by the end of 2013. We believe it has grown to become the largest program of its kind in the United States." — Aidan Tracey, president Acosta Mosaic Group

JACKSONVILLE, Fla. — The Believe in Heroes cause-marketing campaign, now in its fourth year, has evolved to become what might be the largest effort of its kind, according to Acosta Sales & Marketing, which created and oversees the effort.

The campaign, which this year involves more than 110 retailers and more

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