Helping Hands: Private labels benefit nonprofits

Helping Hands: Private labels benefit nonprofits

Retailers leverage their brands to raise funds for local and national nonprofits

Feeding America. The Wounded Warrior Project. Feed the Hungry.

These are just a few of the nonprofits that have benefited from cause-marketing programs featuring store brands.

Take Chicago-based IGA. Each year, it sells co-branded products to benefit the Wounded Warrior Project, a nonprofit organization that supports wounded soldiers.

For instance, from Memorial Day weekend to Labor Day weekend, a portion of sales of every 24-pack of specially marked IGA water sold

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Contact: Desiree Torres [email protected]

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