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Hy-Vee's Davenport Store Goes Wild

DAVENPORT, Iowa — A Hy-Vee store here is the grand champion of the retailer’s annual “Springtime Party” celebration.


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The unit, located on East 53rd Street, decorated its store with zoo-themed decorations, ranging from animal-print bakery cakes to zoo-themed decorations and stuffed animals in the .

The unit also raised more than $7,000 to help build a new lion enclosure at the nearby Niabi Zoo.

More news: Hy-Vee Teams With NBA Player

As reported, the chainwide “Springtime Party” event was born in 1963 as a way to turn spring-cleaning into a fun outlet for employees and customers. The annual ritual grew into a friendly competition and sales promotion that follows months of preparation.

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TAGS: Marketing
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