IGA adds social element to Wounded Warrior events

IGA said it will add social media components to its fourth annual Exclusive Brands donation initiative to raise money for the Wounded Warrior Project.

The components will include messaging and graphics to help retailers connect with shoppers on Facebook and Twitter to build awareness of IGA’s participation in the program; plus point-of-purchase signage to explain the Project’s holistic approach to serving injured service members that involves mind, body, engagement and economic em

Register to view the full article

test - Advanced Registered User

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish