Store Brands 2014: Desert sun

Store Brands 2014: Desert sun

A supermarket that opens in a food desert learns the value of store brands

When Fare & Square opened last September, the city of Chester, Pa., not only welcomed its first supermarket in 12 years, but also the IGA brand.

IGA sugar is the top-selling item in the 14,000-square-foot store. And IGA is outpacing national brand sales in several other key categories.

IGA-brand sugar is the fastest-selling item in the store.

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