Amid Uncertainty, Shoppers Express Optimism

This data analysis is presented by John McIndoe, senior vice president of SymphonyIRI Group

Periods of economic transition are often the most difficult for retailers to navigate. As the economy slowly and fleetingly moves out of recession, some shoppers are rapidly returning to their pre-recession shopping habits, others are keeping their wallets and purses tightly shut, and others still are spending more in some categories, but not in others.

This additional layer of attitudes and behaviors complicates an already difficult job for retail marketers, trying to create sh

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