Anheuser-Busch: 2014 Supplier Leadership Award winner for Shopper Insights

Anheuser-Busch: 2014 Supplier Leadership Award winner for Shopper Insights

Meet the Apple-Ahhh-Rita. A twist on the popular  appletini, the just-launched beverage combines the taste of an apple margarita with Bud Light Lime.

What makes the Apple-Ahhh-Rita significant is that it’s part of Anheuser-Busch’s expanding “Ritas” franchise.

Anheuser-Busch leveraged shopper insights to create a brand that has benefited  retailers by bringing in new consumers to the beer category.

The Ritas “allowed us to introduce the Bud Light brand into occasion

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