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To attract the right customer, understand who's shopping and how they're spending

Breaking down the consumer population based on values—not just age—can help retailers and brands better understand and capture key customers. Here’s what you need to know.

We know, you’ve heard about millennials. A lot about millennials. We know they shop differently than the Gen Xers and baby boomers who went before them. They have different expectations and values. But now, as the retail landscape is starting to shift, we’re really starting to see the implications of how millennials shop. New research conducted by New Hope Network in partnership with NMI sheds light on the changing face of retail, key consumer targets and the best channel

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