Balancing consumers’ desire for customization with broad appeal

Balancing consumers’ desire for customization with broad appeal

The empowered consumer is calling for dramatic changes in the food retail environment by demanding, in both subtle and overt ways, increasingly more personalized service. As the food retail industry wades into this changing tide, it can become overwhelming because … well, there are just so many empowered consumers out there and the idea of customization according to each of their wishes, wants and expectations feels implausible. Where does it stop? Do we try to design our stores, the prod

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