How not to be one of 'those' stores

How not to be one of 'those' stores

Is the way to achieve higher same-store sales so obvious that it’s easy to miss?

Recently I worked on a project that sifted through thousands of shopper interviews about why those customers avoided certain stores. The reasons boiled down to two main issues: the lack of hospitality and/or disorganized, dirty stores.

Bottom line, the stores weren’t very well run.

When we presented the survey results to the senior management team, their reaction was,

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