Engaging your customers through social media can feel daunting.
It requires a steady stream of useful content, the will to involve customers more in your business, and the capacity to ask and respond to questions. And there's always the pressure to be there, 24/7.
With responsibility devolved to Marketing or PR, a tempting option is to bring in outside help. Tech companies offer to automate content around the themes you want to cover. Agencies will run your social media pr