IRI, Technomic partnership tracks spending at retail, restaurants

IRI and Technomic have teamed up to combine data on what consumers buy at retail stores with what they order at restaurants.

The new Restaurant 2 Retail Insights report asked 50,000 IRI Consumer Network panelists to fill out a Technomic survey on visitation frequency, meal occasion and menu detail for the 23 largest limited-service chain restaurants.

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