Kroger, Schnucks embrace one-day coupons

Retailers are building social media traffic by running weekly digital coupons that can be downloaded and/or used for one day only.

Kroger, for instance, has launched the “Free Friday Download,” a digital coupon that can be downloaded each Friday for just 24 hours.

Available for download at www.kroger.com/freefridaydownloads and on Twitter (#Free

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