Personalization key to retailers’ future: Report

Supermarkets should consider rewarding shoppers for purchasing more healthful foods, providing more transparency and information about the products they carry, and making the shopping experience more convenient through technology and store design.

Those are among the conclusions of a report by PricewaterhouseCoopers that is scheduled to be presented this week at Food Marketing Institute’s FMI Connect conference in Chicago.

The report, “Front of the line: How grocers can ge

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