POPAI: 76% of Decisions Made In-Store

CHICAGO — The portion of shopping decisions made in-store has hit an all-time high at 76%, with shoppers using non-cash payment methods most likely to make impulse purchases, according to Point of Purchase Advertising International’s 2012 Shopper Engagement Study.

The average shopper misjudges the amount they will spend — in either direction — by 35%, and even when accounting for impulse purchases 57% spend more than they planned. Th

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