PoweRanking Survey: Retailers want to anticipate trends

Retailers want their CPG partners to help them address current and future needs of the changing consumer, according to the 2014 Kantar Retail PoweRanking Survey.

“They’re looking for a lens to the future in terms of meeting the demands of shoppers,” Kantar VP Dianne Graham told SN.

Successful manufacturers will be those companies that are best able to anticipate trends and then act quickly to adapt to changing shopper preferences and behaviors, according to the su

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