Shoppers well connected to their recipes

Shoppers well connected to their recipes

Exclusive Allrecipes.com survey details how modern consumers search for recipes and shop for ingredients “It’s so cool that home cooks can connect with information and at so many different places and so many different times." —ESMEE WILLIAMS, Allrecipes.com

For young grocery shoppers, one of the most important ingredients in the meal-planning process is not even edible.

A survey of 1,500 American shoppers across all age groups, conducted for SN by Allrecipes.com, shows that Millennials are using their smartphones for recipe searches far more than older generations — even going so far as to rely on their mobile devices to look up last-minute dinner ideas while shopping in the supermarket.

“That is just the way Millenn

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Contact: Desiree Torres [email protected]

TAGS: Marketing
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