Staying relevant for the next generation of consumer

Staying relevant for the next generation of consumer

The first IdeaXchange theme week continues! We asked all of our Xperts to answer the question: What keeps you up at night? This is what Neil Stern had to say.

What keeps me up at night when thinking about the supermarket industry (the question itself will keep you up at night!)? The one word that kept popping up in my head was Relevant.

Relevant. Will the industry keep up with the myriad of changes that are occurring within society: the next generation of digitally adept consumers; the increasingly diverse U.S. population, whether it be in terms of ethnicity, age or income; and the new wave of competition in the physical and on-line spa

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