Study Shows Shopper Behavior

STATE COLLEGE, Pa. — A research project quantifying shopper behavior in supermarkets using video cameras to track customer movements has begun to illustrate how shoppers act with regard to certain categories in the stores.

Preliminary data from the research, which is being conducted by VideoMining Corp. here, show the performance of certain product categories relative to Center Store overall by measuring share of traffic, shopper engagement within the category &m

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