Supermarkets forced to reinvent traditional model

Supermarkets forced to reinvent traditional model

We asked our Xperts to gaze into their crystal balls and predict what will happen in the year ahead. Here's what Simon Uwins thinks 2015 will bring for the grocery industry.

Fragmentation. It's a word we're getting used to. As we've become more connected, everything around us seems to be fragmenting. Yet with smartphones taking connectivity to a new level, 2015 will demonstrate that we've not seen anything yet. And supermarkets will need to redefine themselves for the future.

Take media. In many ways this has been the poster child for fragmentation. Different media types and channels have proliferated, accompanied by an explosion in the amount of cont

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