Survey: Men Are Smart Shoppers

CHICAGO — Retailers shouldn’t stereotype males as being impulse shoppers without a plan or list, according to a new survey from the Private Label Manufacturers Association.

More than two-thirds of male supermarket shoppers compare prices, while 64% make a shopping list ahead of time and 47% browse the store to look for unadvertised specials.

“Guys are smarter than you think,” Jon Berry, vice president of GfK Custom Research, said in a presentation

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