Survey: Shoppers want grocery, not gas, discounts

Survey: Shoppers want grocery, not gas, discounts

U.S. grocery shoppers are no longer pumped up about gas rewards, according to survey results released Tuesday by Loyalty One Consulting.

The results of the survey indicate that supermarkets that offer fuel discounts should expand their rewards to include grocery items and other perks, the firm said.

The survey of 1,000 U.S. consumers, which took place in March, found that 72% of consumers would prefer that grocers offer discounts in the aisle instead of at the pump. Th

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