Value Seekers: Consumers surveyed about store brands

Value Seekers: Consumers surveyed about store brands

Consumers ages 25 to 45 are value-driven, open to store brands and often make purchase decisions at the shelf, according to a new survey

The vast majority (90%) of consumers ages 25 to 45 compare their store brand purchases in categories where they previously only bought national brand items “favorably” or “very favorably” to those national brands, according to a survey commissioned by PLMA and conducted by Surveylab, that focused on shoppers in this family-forming and  career-building age range.

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