Photo by Thinkstock

Photo by Thinkstock

Weight Control Category Bulks Up

Supermarket dietitians weigh in on the fast-growing weight control category

Whether they’re in powder or liquid form, shoppers continue to gravitate toward weight control products that make them feel full longer and offer grab-and-go convenience.

Supermarket dietitians report an uptick in sales of select SKUs. Products packed with protein are faring particularly well, especially ready-to-drink shakes. So are items with low calorie or fat content and adventurous flavors like butter pecan and bourbon vanilla.

At Schenectady, N.Y.-based

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.