Western Canada Superstores launch Guiding Stars

Western Canada Superstores launch Guiding Stars

Loblaw Cos. said Tuesday that its Real Canadian Superstore locations in Western Canada are now offering the Guiding Stars nutrition navigation program, providing at-a-glance nutritional ratings for foods found throughout the store.

The Guiding Stars program is designed to complement existing on-the-package nutritional tables and labels, and national nutrition guidelines. The program scores food on a three-star scale based on nutrient density using an objective scientific algorithm

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