Endcaps maximize c-store sales: Panel

Most customers spend spend less than three minutes in a convenience store, so it’s important to catch their attention with effective use of endcaps and vendor displays, panel members said Tuesday at the National Confectioners Association Sweets & Snacks Expo in Chicago.

“In this channel it’s all about grab and go,” said Kit Dietz, president of Kit Dietz Consulting. “We have a real opportunity to create interruptions [in the path to purchase] and do a better job of capturing sa

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