Conventional Milk Sales Losing Ground

Conventional Milk Sales Losing Ground

While organic milk and milk alternatives see growing popularity, conventional milk sales continue to soften in most markets

With billions of cartons and jugs of milk bought each year, consumers have by no means abandoned milk. But, due in part to high retail prices and increased competition from milk alternatives, it seems shoppers have become less enthusiastic than in the past.

Both whole milk and low fat milk sales slumped in 2011. In the 52 weeks ending Nov. 27, low fat milk unit sales slid by approximately 3.4% and whole milk declined by 3.7%, according a report by SymphonyIRI Group, a Chicag

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