Eggsellent Ideas

Motivating shoppers to try eggs after breakfast could help increase sales in this $3 billion category

Like many categories in the dairy department, eggs tend to put up huge sales figures each year, but with generally flat volume, they are easy to take for granted. During the 52 weeks ending March 20, dollar sales of fresh eggs rose 3.4% to more than $3 billion in U.S. food, drug and mass channels, excluding Wal-Mart, according to data from the SymphonyIRI Group. A minor uptick in average prices offset a 1% dip in unit sales. Lots of sales, not a whole lot of excitement.

But, the

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