Full speed ahead in fresh foods

Full speed ahead in fresh foods

Retailers need to be in tune with customer trends and tastes to keep increasing already strong fresh sales

Although it was another strong year for the perimeter, retailers need to be in tune with customer trends and tastes to keep increasing fresh sales.

“Understanding and catering to consumer preferences and providing value will be key for maintaining upward movement in the space, whether it’s in the form of convenience, health or products with global appeal,” said Sarah Schmansky, director of retail programs at Nielsen Perishables Group.

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