Local Beer and Curds Promo Catches On at Hy-Vee

MADISON, Wis. — Cheese curds and beer are a snacking tradition in Wisconsin, and one Hy-Vee location here has found that a simple cross-promotion can help boost sales of both.

The promotion actually began as the solution to a merchandising dilemma. Cheese curds — the “young” bits of cheese that are usually milled, pressed and then aged to make cheddar — had always been a popula

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