Protein craze extends to fortified milk

Protein craze extends to fortified milk

As consumers look to add more protein to their diets, many are turning to protein-fortified milk products for their convenience and familiarity.

For instance, Safeway offers a private label milk called Lucerne Plus Protein that the retailer claims contains 30% more protein and 30% less sugar than skim milk.

“Protein from multiple sources and formats has become increasingly important as consumers’ lives have become more demanding and on-the-go,” said Tamara Barnett, senior

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