Overall egg category dollar sales were up 37 at supermarkets over a recent 52week period IRI reports

Overall egg category dollar sales were up 3.7% at supermarkets over a recent 52-week period, IRI reports.

Shell Game: Egg Category Enjoys Grade AA Growth

“I would say that consumption is up for the second year in a row. Based on that, I think that people are finding out that eggs aren’t as bad for you as people once thought.” — Brian Behnke, dairy buyer, Festival Foods

Buoyed by growing consumer interest in nutrition, the egg category sales growth shows no signs of cracking.

At Onalaska, Wis.-based Festival Foods, dairy buyer Brian Behnke has seen a boost in egg sales.

“I would say that consumption is up I think for the second year in a row,” said Behnke. “Based on that I think that people are finding out that eggs aren’t as bad for you as people once thought.”

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