The Show amp Sell Center displayed a wide variety of cheeses for different occasions

The Show & Sell Center displayed a wide variety of cheeses for different occasions.

Show & Sell provides ideas for flavors, convenience

"[Making mozzarella] puts a little theater into the store, a crowd gathers, and you’re going to start selling fresh mozzarella like crazy.” —SUE BOSSE, Cheesette

The Show & Sell Center at IDDBA’s Dairy-Deli-Bake 2014 in Denver earlier this month demonstrated actionable tactics — and over-the-top displays — with ideas for retailers in the areas of expanding flavors, adding convenience for customers and increasing profits.

Multiple departments advocated adding an element of theater to entertain customers — and seal the purchase.

In bakery, a doughnut-making booth put an exciting twist on a popular treat.

“It’s fried there

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Contact: Desiree Torres [email protected]

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