SN Whole Health: Sunny Side Up

Healthful options are adding jumbo profits to the fresh egg category

THE EGG ISN'T INCREDIBLE just because it's edible. There are a lot of dollars packed into that small shell.

“The nice thing about eggs is you can carry very few SKUs and still generate a lot of sales,” said Dale Instefjord, general manager of Blue Goose Supermarket in St. Charles, Ill. “It's a pretty good sale, per linear foot, for that part of the case.”

Instefjord's sentiments are echoed by many retailers: Any way they're

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