Oct. 29, 2012: Smartphone-Assisted Shopping Appeals to All Ages

More than 60% of smartphone users said they use their mobile devices to compare prices in the grocery store, according to the Sprint Mobile Moment of Truth Survey, conducted in August by the Barkley ad agency, based in Kansas City, Mo. The survey polled 1,106 smartphone users about how they use their devices while shopping (See Page 26 for more on the survey.) Nearly half — 47% of respondents — said their mobile device influenced a purchase decision the last time they used it in a grocery store. One of the key findings was that Millennials and those in older age groups reported similar smartphone usage patterns, with 57% of Millennials saying they use their smartphones to look for coupons while shopping for groceries, and 58% of older consumers saying they do so, for example. Seventy percent of all shoppers said they want to use their smartphones to redeem loyalty points. Source: Sprint Mobile Moment of Truth Survey