Food Lion, PepsiCo Pilot Boosts Stock Levels

ORLANDO, Fla. — Food Lion was able to cut distribution center inventory and out-of-stocks for PepsiCo’s Gatorade while reducing store out-of-stocks in a pilot conducted last year in which PepsiCo was supplied with POS sales data that it could use to forecast sales.

The pilot, conducted in the second quarter of 2011, was based on POS data from about 300 Food Lion stores for promotional sales of Gatorade. Food Lion and PepsiCo sought to determine how t

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