Slice of Nature
One of the areas of focus for IDDBA’s Show and Sell cheese team was to take the intimidation factor for customers out of creating their own cheese plates. Here’s one option.
Here’s another cheese plate for beer lovers.
Combine cheese, olives and a sauce into a shot glass for a fun presentation.
Shaken or stirred
Or combine them in a cocktail glass for a sophisticated look.
Here’s another way the Show and Sell team suggests to help customers with creating pairing in the cheese and charcuterie department. Tasting notes for the cheese also provide that extra bit of education.
Don’t forget the drink
Adding a drink pairing is another great way to help educate guests, and upsell your cheese plate.
Focus on usage
While many retailers focus on the country of origin when selling cheese, the Show and Sell team looks to usage (entertaining, snacking, cooking) to help. The team also focused on compound butters.
The team also focused on charcuterie. Jeremy Johnson, education director at IDDBA, says this is one of the areas where it’s important to have a knowledgeable team member to explain the differences in charcuterie and how they can be paired with other items like cheese.
Pick your plate
This creative packaging concept allows customers to pick up to four options from either hot or cold cases to create their own customizable meal. The meal selections fit perfectly in the container.