Cutting in: Retailers capitalize on high demand for specialty cheese

Cutting in: Retailers capitalize on high demand for specialty cheese

The growing desire for bold flavors and fresh, artisan ingredients is leading many shoppers to the specialty cheese case. The question for managers is: How do they make the sale?

At Kowalski’s Markets, Woodbury, Minn., customer education paired with generous sampling has paid off over the years. Each of the company’s 10 stores employs a cheese specialist who engages shoppers and helps them make selections. Joe Moore, Kowalski’s specialty cheese director, said his specialists are

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