Almost 19 million shoppers in the U.S. will have taken digitally ordered meal kits for a test drive by 2021, according to recent findings by Morningstar.
And the trend isn’t going anywhere. The same study estimates that 11 million customers will make ordering prepped meals online a habit via household names such as Blue Apron, Hello Fresh and Plated.
In response, traditional supermarkets have opted to get in on the piece of the action.
Nielsen Fresh found that do
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