Dorothy Lane Market bakery director Scott Fox demonstrates juicing at the bakery team39s breakfast display

Dorothy Lane Market bakery director Scott Fox demonstrates juicing at the bakery team's breakfast display.

IDDBA Show & Sell takes on Millennials, cross-merchandising

“We did a lot more cross-merchandising this year than we’ve ever done.” —RON FISCHER, Coborn's

This year’s Show & Sell Center at IDDBA’s Dairy-Deli-Bake in Atlanta earlier this month played on the show’s theme of “Growing the Future” with a focus on Millennials while also emphasizing cross-merchandising for the first time.

“They’re the ones who are bringing the money into the grocery store,” Sue Bosse, a retired cheese merchandiser who is a long-time member of the cheese team, said of Millennials. She said the goal is to trigger Millennials to buy more.

To a

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