MAKE IT EASY

MAKE IT EASY

Convenience trumps everything in today's meals market, and retailers are doing their best to deliver it. The strategies for getting customers to think and say and in the same breath run the gamut, but there's no doubt many ideas have been borrowed from the food-service arena. Publix Super Markets certainly took a page from the restaurant world when it gave its curbside service its debut at a Fort

Convenience trumps everything in today's meals market, and retailers are doing their best to deliver it.

The strategies for getting customers to think and say “meal” and “supermarket” in the same breath run the gamut, but there's no doubt many ideas have been borrowed from the food-service arena.

Publix Super Markets certainly took a page from the restaurant world when it gave its curbside service its

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TAGS: Marketing