bfresh_somerville_meal_kits.jpg Photo courtesy of bfresh
U.S. grocery stores saw in meal kit sales rise 6.7% in 12 months, according to Nielsen.

Meal kits a natural fit for retailers: Nielsen

Supermarkets have opportunity to offer complete, healthy meals for families

Food retailers are in a prime position to capitalize on growing consumer interest in the convenience of meal kits, according to Meagan Nelson, associate client director for Nielsen Fresh, which released a report on the growth of meal kits this week.

“Retailers are uniquely positioned to take advantage of consumer interest as they have everything they need to already make a variety of meal kits, bringing together items they already have on hand to create an easy meal solution,&rd

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