Perishables Perform for Supermarkets

Fresh foods represent a major opportunity to create a point of competitive difference and foster customer loyalty, but only if retailers evolve in response to ever-changing trends, according to Sherry Frey, vice president of account services for West Dundee, Ill.-based The Perishables Group, speaking at her New Rules for Perishables session here at the 2007 Food Marketing Institute Show last

CHICAGO — Fresh foods represent a major opportunity to create a point of competitive difference and foster customer loyalty, but only if retailers evolve in response to ever-changing trends, according to Sherry Frey, vice president of account services for West Dundee, Ill.-based The Perishables Group, speaking at her “New Rules for Perishables” session here at the 2007 Food Marketing Institute Show last week.

Register to view the full article