Supermarkets steal customers from QSRs: NPD

Supermarkets steal customers from QSRs: NPD

Quick service restaurant customers often choose foodservice from grocery stores and convenience stores, according to a new analysis by the NPD Group.

From March to June this year, the number of fast food purchases per customer made at supermarkets and c-stores was over six visits higher than those made at QSRs in an average four-week period.

Foodservice from retail outlets has also incrementally added customers, according to NPD’s QSR Plus Retail Market Monitor.

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