Wegmans Launches 'Take It. Make It.' Meals

Wegmans Food Markets has debuted a new program that promises to teach shoppers the secrets behind the selections in the chain's prepared food department. The fall 2007 issue of Wegmans Menu Magazine features take it. make it. meals, highlighting more than 20 Italian recipes that are also available in ready-to-eat form at Wegmans stores. The idea, according to Tom Colopietro, category

ROCHESTER, N.Y. — Wegmans Food Markets has debuted a new program that promises to teach shoppers the secrets behind the selections in the chain's prepared food department.

The fall 2007 issue of Wegmans Menu Magazine features “take it. make it.” meals, highlighting more than 20 Italian recipes that are also available in ready-to-eat form at Wegmans stores. The idea, according to Tom Colopietro, category merchant of prepared foods, is to offer shoppers the chance to taste

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TAGS: Marketing