Purple Carrot

Whole Foods will test run Purple Carrot's plant-based home-delivery meal kits out of a Massachusetts store.

Whole Foods partners with vegan meal kit provider Purple Carrot

Whole Foods Market will begin a pilot to sell plant-based meal kits from home delivery service Purple Carrot in the retailer’s flagship store in Dedham, Mass., the two companies announced.

The retailer will sell packaged kits of pre-measured ingredients with recipes that make two servings for $19.99.

“We recognize that now, more than ever, our customers are in need of convenience without the sacrifice of quality and nutrition,” Kimberley Rose, VP of purchasing for Whol

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