Walgreens to Launch Mobile Rewards Program

DEERFIELD, Ill. — Walgreens has opened the online enrollment period for its new customer loyalty program called Balanced Rewards.

The program is unique given its use of a mobile card that allows members to scan their mobile device at the register to earn points and savings and redeem rewards without carrying a plastic card.

Members earn reward points on everyday purchases and other activities. Filling a prescription, for instance, is worth 500 poi

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