ldquoRetailers will continue to get much more thoughtful about differentiationquot says John Rand of Kantar Retail

“Retailers will continue to get much more thoughtful about differentiation," says John Rand of Kantar Retail.

2014 Prediction #2: Multicultural Offerings Become a Differentiator

With an increasingly diverse consumer population and a need to create offerings that are differentiated from competitors, more food retailers in 2014 will take a hard look at the way they approach offering foods from other cultures, according to John Rand, senior vice president at the Cambridge, Mass., office of Kantar Retail.

“Retailers will continue to get much more thoughtful about differentiation – particularly around multicultural marketing,” he said.

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